An American filmmaker Greg KarberKarber has started a campaign against the image policy of Abercrombie & Fitch, which only wants to sell to 'cool kids'. In response, he now distributes the branded clothing for free to homeless people in LA. The filmmaker is horrified by the image policy that the fashion chain has, as he says in his short film. "When clothing is condemned, they would rather burn it than donate it to the homeless. They also no longer sell large sizes because they don't want fat people walking around in an A&F outfit."

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