A campaign video from the Australian Metro is a hit on the internet. The video, 'Dumb Ways To Die', playfully warns subway passengers to be careful when the trains pass by. In just over a week, the video has already been viewed almost 30 million times on YouTube. In the video clip, animated extras die in a stupid way; from trying to fly a plane themselves, to having their private parts eaten by a piranha. The extras are accompanied by a cheerful and catchy melody. Only at the end does it become clear that this is a warning message from the Australian metro.

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