Kinepolis Group nv signed a formal agreement on December 19 for the acquisition of 100% of the shares of advertising company Brightfish nv. The acquisition is part of the importance of keeping the Belgian screen advertising market united and Kinepolis' ambition to achieve sustainable growth there. Kinepolis previously announced that it would take over the advertising agency Brightfish nv (formerly Screenvision Belgium nv) if a sound business plan could be submitted that forms a solid base to guide Brightfish into the future.

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