The Bert family purchased Kinepolis shares for 3.3 million euros last Friday. The CEO and chairman of the cinema group also showed up at the fair. Since the Bert family and the Claeys family separated in 2006, the Bert family has been the main shareholder of Kinepolis. The family owns about a third of the company. The family representative is Joost Bert, who, together with Edyy Duquenne, maps out the strategy. The family interests are united in Kinohold Bis. It is through that company that the family purchased additional Kinepolis shares worth 3.3 million euros.