The new management agreement between the Flemish government and the VRT does not provide for a ceiling on product placement, although it has been a hot topic since the fuss surrounding 'Tournée Générale'. Tournée Générale, the beer program with Jean Blaute and Ray Cokes, embarrassed the VRT when it came to light that the brewers involved had to pay to be featured. The rules surrounding product placement were then tightened on Reyerslaan.

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