Bruno Felix of Submarine reflects on his career and the evolution of his company in an interview celebrating the fifth anniversary of the Netherlands Audiovisual Producers Alliance (NAPA). Felix, who once pioneered digital media at VPRO, now focuses more on reaching a broad audience than on technological innovation. Known for its cross-media approach, Submarine has won numerous awards, including Emmy Awards. Felix also discusses the impact of AI on film production and the need for sustainable and ethical practices within this technology.

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