According to a report by Ampere Analysis, more than one in ten internet users watch drama episodes of ten minutes or less on social media. These "mini-dramas" are particularly popular on YouTube and TikTok, especially among young people who watch vertical videos on smartphones. The trend is strong in Asia, particularly in Thailand, Malaysia, and the Philippines. YouTube is the leading platform for this content, followed by TikTok. Popular genres include romance, anime, and fantasy.

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