Joanne Oldenbeuving, the new director of Cinekid, emphasizes the festival's responsibility to reach all children, including those primarily on platforms like TikTok. Cinekid, which profiles itself as a leading institution for children's and youth films, strives to present high-quality films that can change children's perceptions. Oldenbeuving, who previously worked at the Jeugdtheaterschool (Youth Theatre School) and BNNVARA, sees the festival as a platform for diverse stories and aims to increase media literacy among children.

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