The jury assessed a wide range of music videos, ranging from large-scale productions to small projects. They valued originality and the ability to create a unique world. Clips that experimented with form and symbolism stood out. Sonja van Hamel's video "Goodbye To Mercury," which used AI innovatively and had an emotive visual language, convinced the jury the most. The choice of AI as a creative tool, not a replacement, is seen as a future trend, despite the controversy.

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