The British actors' union Equity has criticized Tilly Norwood, an AI "actress," over concerns about the provenance of the material used to create her. Equity, along with SAG-AFTRA, questions Norwood's acting abilities and raises concerns about the consent process for using performers' material. Equity is investigating how AI like Norwood is created and is considering using GDPR regulations to prevent misuse of its members' work. Eline Van der Velden of Particle6 defends Norwood as a creative work, not a replacement for real actors.

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