Netflix has published guidelines for the use of generative artificial intelligence (GenAI) in content production. These guidelines are structured around four main areas: data use, creative output, talent and performance, and ethics and representation. GenAI may be used for non-final purposes such as mood boards and temporary mock-ups, provided Netflix is notified in advance. For more significant applications, written approval is required. The guidelines also emphasize the importance of transparency and accountability in the use of GenAI.

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