Netflix dominates the Dutch video services market with a market share of 51%, followed by Videoland (24%) and Disney+ (20%). The popularity of streaming services is increasing, especially among young adults and families, partly due to the introduction of watch-along and advertising-supported subscriptions (SAVOD). The number of households without traditional TV subscriptions is increasing slightly. Lower income groups spend the most on streaming on average. This is all evident from the Telecompaper report 'Video Behaviour of Dutch Consumers'.

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