HEMA and Hotel L'Amour have won the Ster Gouden Loeki 2024 with their Christmas commercial, in which Takkie and Siepie make an elderly man happy. This is the second year in a row that they have won this award. KiKa and Joe Public have received the first Ster Gouden Loeki for charities for their commercial 'Moeder', which draws attention to childhood cancer. The award ceremony took place in Amsterdam and was presented by Chris Zegers, with guest appearances by Marlijn Weerdenburg, Elise Schaap and Aad Kuijper.

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