The popularity of film subscriptions continues to grow, partly due to the falling average price of film tickets. Cineville, launched in 2009, now has 100,000 members and is valid in 74 film theaters. Approximately 60% of film theater tickets went to Cineville pass holders. Pathé and Vue also offer successful subscriptions, with various benefits such as unlimited access and discounts. Pathé has even introduced subscriptions in other countries. Vue is exploring opportunities for differentiation and international expansion.

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