By 2025, streaming services will spend more on content than commercial broadcasters for the first time, according to a report from Ampere Analysis. Total global content spending will reach $248 billion, with streamers accounting for $95 billion, 39% of the total, compared to 37% for commercial broadcasters. The remainder is split between public broadcasters (9%), film studios (8%) and pay TV (7%). In the US in particular, commercial broadcasters are pulling back due to declining advertising revenues and a decline in linear viewing.

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