Originally used in television guides to briefly describe films, the logline has evolved into an essential sales tool for filmmakers. This brief summary of a film idea, often no longer than thirty words, is intended to interest potential directors, producers, and financiers. The logline differs from a tagline, which focuses more on attracting an audience with a catchy tagline and reveals less about the plot. A good logline includes elements such as an active protagonist, a central conflict, and something at stake, as exemplified by the film "1917."

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