Producers of feature films, long animation films and documentaries can now apply for a financial contribution to engage external experts, such as (film) marketing agencies, audience designers or festival strategists. These experts help determine the positioning, target group(s) and vision for the release of their film project. The aim of this scheme, offered by the Film Fund, is to strengthen the connection with the intended audience target groups in order to increase the audience reach and improve the visibility of Dutch films.

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