Paula van der Oest and Mark van Eeuwen have founded the production company sunny pictures, focused on high-quality film and television drama for both the local and international market. In collaboration with NL Film, they want to realize impactful projects and strengthen their position in the entertainment industry. Van der Oest will mentor new and experienced talent, while Van Eeuwen focuses on production and international financing. Sunny pictures, named after Van Eeuwen's dog, has ten projects in development and is based at NL Film's office in Amsterdam.

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