In the BM Media Lounge, Susanne Groen, founder and casting director at Groen, discusses the casting process for drama series, the role of the director and how Groen distinguishes himself in the industry with host Fleur Winters. Groen emphasizes the responsibility to provide a representative representation of society in casting, something that she believes is not yet being done sufficiently. She also cites the discussion about casting a black actor for the role of Johan Cruyff, which illustrates the complexity of casting choices.

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