MipTV and the broader television industry are at a crossroads due to economic challenges such as declining pay-TV revenues and a slowdown in the growth of streaming services. This year's edition, taking place in Cannes from April 8 to 10, marks the last time in the city before the event moves to London in 2025 with a new focus on networking. With 130 exhibitors including Federation, Beta Film and Paramount Global, NBCUniversal highlights series such as “The Americas” and “Destination X.” The successful format "The Traitors" has increased the demand for premium content, but also the production costs. Analysts see a trend towards formats that combine reality and fiction, with a demand for high production values at lower costs. TV markets are playing a new role in facilitating co-productions and finding financing.

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