More and more consumers are opting for free and light streaming services, also known as AVOD, as a budget-friendly alternative to premium streaming services such as Netflix and HBO Max. Despite the advertisements that are displayed, these services offer a wide variety of films and TV shows and some even offer live TV channels and sporting events. The growth of these services is driven by the proliferation of cord-cutters and price increases in premium streaming services. While they won't replace the big players, they will continue to play a role in the streaming landscape.

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