Pier Silvio Berlusconi, the CEO of Mediaset and the son of the ex-prime minister, wants to convince media groups such as TF1 and ITV to form a European front against Netflix and Amazon. Mediaset MS0.28% is the media company of former Italian Prime Minister Silvio Berlusconi, led by his son Pier Silvio. The Italian group bought a 9.6 percent stake in its German sector peer ProSiebenSat.1 PSM0.51% at the end of May. That led to speculation about a possible merger. "In the longer term, we are open to a merger or to increase our stake, but our pan-European project comes first," Berlusconi junior said on Wednesday in the Italian coastal city of Santa Margherita.

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