Many authorities have reacted negatively to the decision to reduce the number of advertisements on public broadcaster communications. The Association of Advertisers (BvA) only sees losers in the plan not to broadcast advertising on NPO 1, NPO 2 and NPO 3 until 8 p.m. “It will soon be more difficult for companies to reach their target groups. In addition, advertising rates will increase,” says director Henriette van Swinderen.

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