The Association of Advertisers (BvA) finds it incomprehensible that the government wants to make public broadcasting advertising-free. BvA: 'Abolishing NPO advertising is a loss for people and brands. TV advertising is now becoming unaffordable and millions of euros are leaking away to foreign parties. NPO is missing out on about 70 million and more than 50 percent of viewers are not prepared to pay more tax.'

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