The Dutch music label Spinnin' Records has reached 25 million subscribers on their YouTube channel Spinnin TV'. This has made this channel one of the world's largest music channels. Spinnin' started the channel in 2007 to showcase the label's artists. Videos from globally known artists such as Tiësto, Martin Garrix, Dimitri Vegas & Like Mike, Oliver Heldens, Nicky Romero and Afrojack appeared on its own music video channel. In 2010, Spinnin TV' already reached 10 million subscribers. After that, growth was particularly rapid, thanks to the influx of people from emerging dance countries such as Brazil, Mexico, India, the US and Colombia.

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