New research by media agency IPG Mediabrands (Magna) shows that there is a growing number of consumers who watch little or no traditional linear TV. Many of them are older and wealthier than previously thought. The report “Reaching the 'Un-Reachable.” from Magna and IPG Media Lab says the need to connect with these consumers is more urgent than previously thought. “Linear TV is declining, but video consumption is still strong,” said David Cohen, president of North America, of Mediabrands' Magna unit.

read more (spreekbuis) »