Living Hollywood legend Jeffrey Katzenberg and former HP CEO Meg Whitman are aiming for a completely new format with NewTV: short videos for smartphones. NewTV - just the working name of the start-up - is sometimes called the new Netflix. But Jeffrey Katzenberg, whose brain the project originated from, thinks that is an incorrect comparison. “This is not competition for Hulu, HBO, Netflix or the cable companies,” he says. 'It will be a completely different concept.'

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