A flashy red tent from the VPRO stood at Strijp-S, the technological and smart heart of the Dutch Design Week. With a real 'peep show', which was previously shown at Lowlands, the public broadcasting association surprised many people by providing insight into what really happens when virtual reality glasses are put over your head. The Peepshow is a production of the VPRO Medialab, which was founded at the beginning of April and is located in Eindhoven at Strijp-S. The aim of the lab is to “in addition to developing new ways to bring a story to the viewer, to also look for new social relevance.”

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