Taco Rijssemus, media director KRO-NCRV, argues in an article for the continued existence of NPO3, arguing that too much attention is paid to traditional viewing extras instead of online and social media: "Not the absolute reach, but the number of likes on Facebook, the The amount of material provided, the interaction via social media, etc. determines for us whether we call it a success or not. And 4Jim is certainly a success in this respect."

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