The European Commission wants to promote the European Union's interest in and access to European audiovisual works, in particular through promotion, events, film literacy and festivals. 12 projects have been honored for Audience Development. In this context, the Cinekid Foundation receives 189,164 euros for the "Wrap!" project. Together with a number of other European countries, Cinekid will purchase the educational rights to a selection of films. With these films, Cinekid gives children 'a view of the world'.

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