The European market for creative industries has experienced relatively flat growth of 1.2% per year over the past ten years, reaching a size of €198 billion. There are two major opposing flows visible within the industry at the same time – while growth of non-digital products declined by an average of 1% per year, digital grew fast, by as much as 10% per year. Digitalization has a clear impact on creative sectors. The industry, which for decades relied purely on physical media, has changed significantly in recent years.

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