Knowledge about marketing during the production process of a documentary is still scarce in the Netherlands, according to the trade organizations DPN and DDG. With the decline in financing and the increased focus on international co-production, they say it is important to "research the market during the filming process". The workshop is led by Sigrid Dyekjaer (producer and owner of Danish Documentary) and Freddy Neumann (her regular PR agent), both affiliated with DOK.incubator. With support from the Dutch Film Fund.

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